General Information

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List research, maintenance and development
FREE profiling of your existing data
Our guarantee of data quality

  
List research, maintenance and development

Because D2 is primarily a 'data services' company, its success depends entirely on the quality, accuracy, depth and range of the data it provides. Our list research and development programme is driven entirely by client need. D2 consults regularly with clients to ensure that all data requirements can be met. Where any gaps in list availability are identified, research will is conducted to collect the additional data required.

Research, development and ongoing maintenance of our lists are central to our operation. Our systems are constantly monitored, reviewed and improved. We have found that a multi-channel approach to maintenance gives the best results. Our lists are maintained in the following ways:

User Groups: Clients who purchase our data are invited to join the 'Data User Group'. Clients using our data for communications, marketing, accounting and administration purposes are in regular contact with institutions maintained on the list. When a user identifies an anomaly in the data as a result of, for example, a 'rep visit' or 'direct mail communication, we encourage them to refer this information back to us, so that the central pool of information all users take their updates from can be modified.

Direct Mail Returns: We will fulfil mailings on behalf of clients at our Mailing Centres. Most envelopes used in campaigns will feature D2's return address, so any 'gone-aways' are automatically returned to us. The address data can then be cleaned and updated where necessary.

Research Team: D2 employs a Research Team to verify and maintain and develop our address record sets.  All aspects of the list including address details, telephone numbers, fax numbers and contact details are verified on an ongoing basis.

Consumer Data: In respect of consumer data, due to the volume, we have made a strategic decision to maintain the data set out-of-house using specialist bureau. We commission various companies to fulfil specific tasks including updates from the electoral roll, mortality, gone-away suppression files, phone-disk, PAF, MPS, and TPS files on a quarterly basis. 

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FREE profiling of your existing data

In order to eliminate the guesswork often associated with campaign planning and list selection, D2 offers FREE profiling of client data. We can run cross-matches against your existing data, to ensure that individuals or organisations most likely to buy are automatically included in the list selection process. Ask for more information about this service when you call or email us.        

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Our guarantee of data quality

D2 strives to maintain the most accurate lists. Our lists are regularly checked against the Royal Mail PAF file and various business gone-away suppression files, so you can be sure our data is accurate and up-to-date. To give you even more confidence in using D2, we offer a no quibble guarantee - your choice of either a pro-rata refund, or, 10 records replaced for one, when you advise us of a 'gone-away'. This offer relates to postal returns or feedback from other marketing activity presented for our inspection within 30 days from supply of data.

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